What I Do

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WORD SWORDS is my bespoke story-based copywriting, content creation and message making service.


It specialises in working with businesses, marketers and brands who aim to make meaningful change both inside and outside their company silos, through heartfelt content that's focused on their culture, customers and core values.


And that means...

Multinationals through to soloist businesses hire me to consult and create their distinctive brand language, tone of voice and business stories.
Those bespoke words, messages and signature materials – be they digital content, custom magazines, print materials or ghost-written thought leadership articles – are handcrafted to show their true personality, while also making them memorable and valuable, to their ‘right’ people.



The value I bring to a project is:

As a corporate marketer-turned-copywriter, I’m equal parts strategist and writer, so clever phrases aren't all that I care about. I believe that creating a brand that’s meaningful to your ‘right people,’ comes from knowing your purpose and sharing it with them through your content, which in turn, creates a deeper connection. I’m also passionate about layering meaning but not over-complicating things, so my writing isn’t fluffy or long.

I started writing because:

I believed the marketing world needed a fresh take on its messages. It was broken. Genuine, persuasive narratives that win hearts, not push product, is where it should now be… so I started working with brands and businesses to help them uncover their stories, reignite their culture and deliver their true purpose to customers.

The jobs I most enjoy are:

I love working with brands who want to make a difference. My writing shines brightest for brands who have deep-seated values, that embrace the story of what made them and who embed meaning into their plans. Those clients don’t view writing as a commodity, they value it and want to develop a brand story hand-in-hand with their customers, that leaves a meaningful legacy.

My industry experience (in alphabetical order):

  • Business Services
  • Building & Construction
  • Family-owned Businesses
  • Fintech
  • Fitness
  • Gardening
  • Hair & Beauty
  • Health
  • Marketing
  • Real Estate
  • Retail
  • SAAS
  • Sales Training
  • SMEs
  • Start-ups & Entrepreneurs
  • Trade Associations

Adept at varying my writing style between creative, persuasive and technical as well as tailoring it to a specific reader, I’m a skilled researcher and writer, and I know how to translate complicated topics into “plain English” for a lay audience.

I also manage editorial projects for on- and off-line publishers and businesses who have something to say.

My core skills (in alphabetical order):

  • Article writing
  • B2B writing
  • Blogging
  • Brand stories
  • Brand journalism
  • Brand tone of voice/language
  • Brochures
  • Content creation and strategy
  • Copywriting
  • Culture magazines
  • Editing
  • EBooks
  • EDMs & Newsletters
  • Feature writing
  • Ghost writing
  • Names and taglines
  • Proposals and submissions
  • Sales/Marketing collateral
  • Sales/Landing page copywriting
  • Strategic business document writing
  • Thought leadership articles
  • Web content
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